The Football Factory.

An ecosystem that transforms football clubs into scalable assets by combining real estate development, artificial intelligence, and disciplined football operations.

"I spent many years closing deals across European football, watching clubs destroy investor value. With a single red card. A missed penalty. An injury in minute 87. I decided to build the infrastructure that should have been there from the beginning. Not a club. A system.“

Edoardo Giacone - Founder & CEO, TFF

What makes us stand out in the industry

The world loves football. Investors have lost fortunes betting on it. A single result, a goal, a red card, an injury, can erase months of commercial value overnight. The industry accepts this as inevitable.
We do not.

The old model

Results drive everything

Win on Saturday, value up. Lose, sponsors call. A single fixture reshapes your entire commercial year. Capital is hostage to ninety minutes.

Relegation erases value overnight

Drop a division and lose 30–60% of broadcast rights, sponsorship, and transfer fees simultaneously. There is no floor. Investors absorb the full impact.

No hard asset underneath

Traditional club ownership is pure equity exposure to sporting outcomes. When results disappoint, there is nothing tangible left to fall back on.

The TFF model

Results no longer drive returns

Revenue is anchored in real estate, hospitality, and proprietary data, assets generating value 365 days a year, independent of what happens on the pitch.

Real estate creates a hard asset floor

We are building the operating system behind every future destination. The Football Citadel Operating System (FCOS) is the proprietary framework that transforms a football development into a scalable, repeatable and investable destination platform. It connects strategy, design, operations, technology, hospitality and commercial activation into one integrated model capable of being replicated across different countries, clubs and markets.

AI removes luck from the equation

Proprietary scouting, player valuation, and fan monetization systems create a systematic, compounding edge. This is a data business that happens to play football.

The old model

Results drive everything

Win on Saturday, value up. Lose, sponsors call. A single fixture reshapes your entire commercial year. Capital is hostage to ninety minutes.

Relegation erases value overnight

Drop a division and lose 30–60% of broadcast rights, sponsorship, and transfer fees simultaneously. There is no floor. Investors absorb the full impact.

No hard asset underneath

Traditional club ownership is pure equity exposure to sporting outcomes. When results disappoint, there is nothing tangible left to fall back on.

The TFF model

Results no longer drive returns

Revenue is anchored in real estate, hospitality, and proprietary data, assets generating value 365 days a year, independent of what happens on the pitch.

Real estate creates a hard asset floor

AI removes luck from the equation

Proprietary scouting, player valuation, and fan monetization systems create a systematic, compounding edge. This is a data business that happens to play football.

Our Values

At The Football Factory, our culture is defined by a clear set of principles.
The Code is our internal compass, the values, standards and behaviours that guide every decision, on and off the pitch.

Download The Code

Built by operators, not observers

Artem Doudko FCIArb

Non-Executive Chairman

Partner, International Arbitration Osborne Clarke · London LCIA Court · Int’l Disputes Expert

in linkedin.com/in/artemdoudko

Edoardo Giacone

Founder & CEO

Global commercial leader entrepreneur · Football Infrastructure & Real Estate · Serial Investor · Multi-Market Operator

in linkedin.com/in/edoardogiacone

Alessandro Paolini

Chief Financial & Corporate Officer

25+ yrs C-level Banking, Finance & Real Estate 30+ M&A deals · Independent Advisor Professor · ESE Florence & Univ. of Leicester

in linkedin.com/in/alessandropaolini

Bruno Sassi

Chief Media & Communications Officer

Communications Director FIS International Federation of Winter Sports 11 yrs FIFA · Credit Suisse Global Head of Content · IMD Head of Digital Communications

in linkedin.com/in/bruno-sassi

Jonathan Schecter

Growth, Sport & AI Integration Leader

Former CPTO · LIV Golf · Deltatre VP Product FC Barcelona · CTH Advisors · ESADE MBA Sports Technology Award 2025 — Fan Engagement

in linkedin.com/in/jonathanschecter

Veronica Oldani

Global Head of Academy & Football Operations

15+ yrs Sport Marketing & Operations Como 1907 · FC Internazionale Milano Real Madrid CF Master · Bicocca University

in linkedin.com/in/veronica-oldani

Daniele Roscioli

AI Chief Strategist

Founder & CEO Roscioli Development 30 yrs Future Studies & Strategic InnovationGalgano Value Strategy · Università D’Annunzio

in linkedin.com/in/daniele-roscioli

Alex Zitti

AI Chief Scientist

Aerospace Engineer · Politecnico di Torino Applied AI & Machine Learning Football Data Science & Performance Analytics · Politecnico di Torino AI Research

Maurizio Bonomi

Chief Technology Officer

Information Technology Director · AC Milan · 25+ yrs Digital Transformation & IT Strategy · Politecnico di Milano · ITIL V3 · PMP

in linkedin.com/in/m-bonomi

Cristiano Rossetto

Chief Real Estate Officer

Fund Manager · COIMA (10+ years) Asset Management · Hines · Pirelli Real Estate · Università Bocconi · CLEFIN

in linkedin.com/in/cristiano-rossetto

Norman Cescut

Chief F&B, Retail & Hospitality Officer

Founder & CEO at Desita · Strategic Advisor & System Architect · Speaker · Author

in linkedin.com/in/normancescut/

The Football Factory.

An ecosystem that transforms football clubs into scalable assets by combining real estate development, artificial intelligence, and disciplined football operations.

An ecosystem that transforms football clubs into scalable assets by combining real estate development, artificial intelligence, and disciplined football operations.

What makes us stand out in the industry

The world loves football. Investors have lost fortunes betting on it. A single result, a goal, a red card, an injury, can erase months of commercial value overnight. The industry accepts this as inevitable. We do not.

Our Values

At The Football Factory, our culture is defined by a clear set of principles. The Code is our internal compass, the values, standards and behaviours that guide every decision, on and off the pitch.

At The Football Factory, our culture is defined by a clear set of principles. The Code is our internal compass, the values, standards and behaviours that guide every decision, on and off the pitch.

Built by operators, not observers

…and many more. Our complete Executive Team, Advisors and Organisational Structure are available in the secure Data Room for qualified investors.

The world loves football. Investors have lost fortunes betting on it. A single result, a goal, a red card, an injury, can erase months of commercial value overnight. The industry accepts this as inevitable.
We do not.

At The Football Factory, our culture is defined by a clear set of principles.
The Code is our internal compass, the values, standards and behaviours that guide every decision, on and off the pitch.

At The Football Factory, our culture is defined by a clear set of principles.
The Code is our internal compass, the values, standards and behaviours that guide every decision, on and off the pitch.